Kanji – Owner

The principles and practices of the role, focusing on the customer, the client or the beneficiary of the Team or the Circle. This course focuses on the role of the “Commanding Officer”, the “Team Captain”, the Scrum “Product Owner” or the “CEO”. This person is responsible for value creation, return on investment and is always looking out to the surroundings of the Team. He or she focuses on customers, competitors and society at large, aiming to create as much value as possible with the available resources (including time).

Learning objectives

Agile Lean Leadership context

Much work today falls into the Complex Domain, where there are no prior examples to reference and where solutions may have to be deduced by experiment. In such circumstances, traditional plan-driven approaches don’t work, the claim is, that allowing one particular role (The Product Owner) to focus on the prioritization of effort to obtain maximum value, gives optimal results.

Scrum and Agile patterns

A thorough discussion is conducted of patterns for estimation of value, building a vision and decomposing larger requirements into smaller units.

Value creation

In this course it is systematically discussed how to assess value, secure feedback from customers and develop an ability to estimate value based on even fragmented knowledge. Methods are shown.


  • Reflection – on the current understanding “tuning in”, the plan and backlog for the course
  • Why Agile – Lean and Scrum, where does the value come from
  • Clarifying Purpose and Vision – expanding out in the functional domain and in the time domain
  • Gathering input – for the Product Backlog, different methods
  • Working with Stakeholders – getting input and conducting refinement
  • Business value and Kano – estimation, Impact estimation
  • Advanced artifacts – Strategic Roadmap, Outline, Story Map
  • An exercise – in value estimation
  • Questions & Answers – Finalizing


When the courses are delivered online, the content is largely the same, but the structure and the ways we engage the participants are very different. A course that normally last one physical day is split into three (3) “sessions” each of 2½-3 hours length. We aim for 2½ hours, but please reserve 3 hours in you planning if there is a lot of questions and good discussions. The number of participants in online training courses are normally limited to 10-12, experience show that it turns into a lecture not a course if the are more people.

  • Session C.1 – The Product Owner the captain of the ship
    • Segment C.1.1 – revisiting Agile and Scrum Foundation, where value comes from
      • Reflection – how far have we come. What have others said
      • John Boyd – The OODA loop, resilience and maneuverability. Using Boyd in the organization
      • Value of Agile and Scrum where does it come from
    • Segment C.1.2 – Clarifying Purpose and Vision
      • The vision, mission and strategy, vision board
      • Lean Canvas – a great ways of expanding the vision
      • Ritual dissent – sharpening up you act
    • Segment C.1.3 – Gathering input for the backlog
      • The future Backwards exercise 
      • Other methods and templates
      • Always start with the why – Objectives, Strategies, deliverables, tasks
  • Session C.2 – The Product Owner in detail and context
    • Segment C.2.1. – Product Owner details
      • More on the PO role
      • Competence and qualities assessment
      • How to assess or choose a Product Owner?
      • The product Owner’s role in the Sprint review
    • Segment C.2.2 – On History and Stakeholders
      • History of Lean, Agile and Scrum
      • The Product Owner’s work with the other roles
    • Segment C.2.3 – Artefacts used by the Product Owner
      • Core Artifacts
      • Exercise in building a dashboard
      • Exercise in building a specification, a backlog
  • Session C.3 – Advanced topics, extensions, and exceptions
    • Segment C.3.1 – Artifacts and estimation
      • Advanced Artifacts
      • Advanced Estimation
      • Exercise in value estimation
    • Segment C.3.2 – Prioritization, workflow
      • Advanced Prioritization, impact estimation
      • Epic Workflow
    • Segment C.3.3 – Special cases
      • Situations with exceptions, urgency or crisis
      • Scaling Scrum
      • Questions & Answers

Prices and Conditions for Courses

  • Each public ALL one-day course is offered at an Early-Bird price of EUR 640, USD 720 or DKK 4,950 when registering more than a month before the course date, after that the prices are: EUR 720, USD 900 or DKK 5,400.
  • Each public Public ALL-Certified to-day Course (ALLSM or ALLPO) is offered at an Early-Bird price of EUR 1,230, USD 1,350 or DKK 9,450 when registering more than a month before the course date, after that the price is EUR 1,350, USD 1,500 or DKK 10,450.
  • All Prices are excluding Danish VAT.
  • Courses include meals, course materials, certificate of participation, access to online resources and free participation in follow-up events for two years.
  • Participants can choose to sit an examination after each course. This consists of handing in a written assignment for review and assessment by the instructor and one independent instructor. The students will receive comments and a passed/failed note, grades are not given. The examination costs EUR 160, USD 180 or DKK 1,200. Read more here…
  • Registration via email at info@agileleanhouse.com, invoices are sent out from the organization arranging the training course. Payment has to be received before the start of the course.
  • Cancellation policy: Registration can be cancelled up until one month before the start of the course without any fees. Cancellation between one month and two weeks before the course start is charged with 50% of the course fee. Cancellation the last two weeks before the course start will be charged fully. Transfer to a later course can be negotiated, in case unforeseen circumstances appear.
  • For free events we kindly ask participants to register via email at info@agileleanhouse.com. Registration can be cancelled up to 24 hours before the event FOC. After that, a no-show fee of EUR 55, USD 60 or DKK 400 will be invoiced.
  • The courses are also offered as internal, on-site courses for organizations and companies. Normally a minimum of 10 participants are required. If you are interested please contact us for further information, via email here… or find the right contact person here…

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