Product Owner Advanced

The Advanced Product Owner course is a one day course that expands on relevant Product Owner related topics with advanced theory and practice reflection. It is a deep dive into the realm of the Product Owner, where market value and customer needs are the focus. The skillset of Product Owners includes developing the ability to facilitate various estimation exercises and from that make sound, strategic decisions.

The aim of this training is to equip Product Owners to more easily navigate complex scenarios and base their decisions on information that truly reflects the aggregated knowledge of the organization merged with customer needs. 

The course delivers both theoretical insight and hands-on practice exercises in visualization, estimation and value generation and prepares participants to make use of specific methods and techniques straight away. The Agenda is roughly:

Interaction with the other roles

  • Startup Reflection on how to be a Product Owner. The Shu-Ha-Ri of Product Ownership
  • Advanced Interaction with the Stakeholders
    • Establishing Psychological Safety as a foundation for learning during work
    • Overcoming non-engaged Stakeholders, setting expectations right
    • Getting the PDSA feedback loops to work with the Stakeholders, Sprint review is the hub
    • Principles for engaging stakeholders, for making things visual, cognition, and sensemaking in the real, complex world
  • Advanced Interaction with Team
    • Constant effort to keep the Product Owner and Team on the same page, Backlog Refinement is the hub
    • Bridging the Gap between Stakeholders and Team, disintermediate
    • Being available and responsive when the Team needs answers
    • Providing constructive feedback to the Team, teaching them the domain in question
  • Advanced interaction with the Scrum Master
    • As a figure of authority, the PO needs to support the Scrum Master’s efforts in building up Psychological safety and trust
    • The PO must in his collaboration with the Scrum Master respect the dual leadership paradigm, and not fall for the temptation to push the argument that because he represents the value, the money, his agenda takes precedence
    • Allow the Scrum Master to do his job with the Team, give him space
    • Listen to suggestions for improvements, including perhaps necessary investments in new tools, etc.
    • Allow the Scrum Master to give feedback to the PO and help him improve

Advanced methods for gathering input, assessing, and prioritization

  • Advanced methods for gathering input from the Stakeholders
    • A host of general methods are presented. A few are selected to be discussed in detail
    • Understand the Who: who the right stakeholders are
    • Cause and effect estimation. What do we expect to happen in a certain state, when this and that event occurs
    • Dependencies between deliverables
  • Advanced methods for assessing value, cost, risk, and more
    • Online estimation, special conditions exist, be aware of that
    • Classic relative estimation: Estimation Poker, t-shirt estimation, etc., magic estimation
    • Estimating cost: Effort, Monetary cost, Cost of Ownership
    • Value estimation: Kano estimation
    • Complexity (how do we know, we know?)
  • Advanced prioritization, involving the Stakeholders
    • Preparing for prioritization
    • Impact estimation. Which strategy contributes to which value?
    • Cost of Delay, Taguchi loss function, how to estimate it
    • Confidence check. Is everyone confident we reached a common understanding?
    • Follow up: Does it actually deliver the value predicted
    • A pattern to follow to avoid massive blunders
  • Ok, what can I do then?
    • A final reflection and exercise. We are using the Liberating Structure “15% Solutions” to find concrete things that can be done now

Physical courses start at 09:00 and end at approximately 17:00 and include meals and refreshments.

Participants in this advanced course can acquire certification by submitting a small Certification Write-up for review and approval by the course instructor and one independent instructor. The students will receive comments and a pass/fail note, grades are not given. The student will choose one of the headlines from the course agenda as the topic for the Write-up. A set of instructions and a template is provided.

You can sign up by writing to  

Prices and Conditions for Courses

  • Each public Agile Lean Leadership one-day course is offered at an Early-Bird price of EUR 680, NOK/SEK 7,100, or DKK 5,100 when registering more than a month before the course date, after that the prices are EUR 760, NOK/SEK 7,900 or DKK 5,700.
  • Each public Agile Lean Leadership two-day Course (ALLSM or ALLPO) is offered at an Early-Bird price of EUR 1,300, NOK/SEK  14,300, or DKK 9,700 when registering more than a month before the course date, after that the price is EUR 1,460, NOK/SEK 15,900 or DKK 10,800.
  • All Prices are excl. VAT.
  • Courses are delivered in Danish in Denmark and Norwegian in Norway unless there are participants that require English, then we will switch to English, which is the default language in all other territories.
  • Courses include meals, course materials, a certificate of participation, access to online resources, a free online Retrospective 2-3 weeks after the course and free participation in follow-up events for two years.
  • Participants can choose to sit an extra examination after each course. This consists of handing in a written assignment for review and assessment by the instructor and an independent instructor. The students will receive comments and a passed/failed note, grades are not given. The examination costs EUR 180, NOK/SEK 1.900 or DKK 1,350.
  • Registration is via email at and invoices are sent out from the organization arranging the training course. Payment has to be received before the start of the course.
  • Cancellation policy: Registration can be canceled up until one month before the start of the course without any fees. Cancellation between one month and two weeks before the course starts is charged with 50% of the course fee. Cancellation within the last two weeks before the course starts will be charged fully. Transfer to a later course can be negotiated, in case unforeseen circumstances appear.
  • For free events, we kindly ask participants to register via email at Registration can be canceled up to 24 hours before the event FOC. After that, a no-show fee of EUR 60, NOK/SEK 650 or DKK 450 will be invoiced.
  • The courses are also offered as internal, on-site courses for organizations and companies. A minimum of 10 participants are normally required. If you are interested, please contact us for further information, via email here… or find the right contact person here…

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